Legal Notice
This page identifies who is behind this website and this business, in what capacity they operate, and who you would be contracting with. It exists so nobody has to guess.
- Effective
- August 4, 2026
- Last updated
- August 4, 2026
- Operated by
- Ayush Malik
Website operator
- Trading name
North
- Operator
Ayush Malik
- Current legal status
Individual business operator
- Country of operation
India
- Business activities
AI-native growth consulting, business strategy, technology implementation, automation, revenue systems, and related professional services
- Website
https://joinnorth.in
- business@joinnorth.in
Primary business email for all enquiries, including legal and privacy.
- ayush.malik@joinnorth.in
Founder email.
Current business status
North is currently a business and trading name used by Ayush Malik for independent consulting and implementation services. North is not presently incorporated as a private limited company, LLP, partnership, or other separate legal entity. Any agreement entered into under the North name is entered into by Ayush Malik unless the relevant agreement expressly states otherwise.
Not an incorporated entity
References to North, we, us, or our across this website mean Ayush Malik carrying on business under the name North, unless a separate agreement states otherwise. North is not a separate legal person from Ayush Malik.
We publish no company registration number, no corporate identity number, no LLP identification number and no tax registration number, because none exists for this business at present. If that changes, this page will be updated before those details are used anywhere else.
North is the name on the work. Ayush Malik is the person behind it, and legally the two are the same.
Who you contract with
Until a separate legal entity is formed and clients are formally notified, Ayush Malik is the contracting service provider for all engagements carried out under the North name. Enquiries, proposals, agreements, invoices, payments and liabilities all sit with him personally in that capacity.
If an entity is formed later, existing clients will be told before any engagement is moved to it, and no transfer will happen quietly.
Intellectual property
The North name, wordmark, chevron mark, written copy, frameworks, diagrams, methodology, visual system, page layouts and website code are owned by Ayush Malik or used with permission. Ownership of material produced during a client engagement is governed by the agreement for that engagement.
Third-party trademarks
Product names, company names, logos and trademarks belonging to other organisations, including the platforms and services referred to across this site, remain the property of their respective owners. They are used only to identify those products and services, and their use does not imply any affiliation with or endorsement by their owners.
Professional services notice
North provides business growth, strategy, AI, technology, automation and implementation services. It does not provide legal, tax, accounting, audit, investment or other regulated professional advice, and it is not registered or licensed to do so.
- Website Disclaimer
What the content on this site can and cannot be relied on for.
Client agreements take precedence
Where a signed client agreement exists, it governs the services it covers. The pages in this legal section apply to use of the website and do not replace, vary or override a signed agreement.
- Terms of Use
The terms that apply to using this website.
Correspondence
Email is the fastest and most reliable way to reach us, and it is the address to use for legal notices, privacy requests and grievances.
No postal address is published here. If you need one for formal correspondence, write to us and we will provide a suitable address.
- business@joinnorth.in
Legal notices, privacy requests, grievances and general enquiries.