Terms of Use

North is a business and trading name used by Ayush Malik for his independent consulting activities in India. References to North, we, us, or our mean Ayush Malik carrying on business under the name North, unless a signed agreement expressly states otherwise.

North is not a separate legal person and is not incorporated as a private limited company, LLP, partnership or other separate legal entity. Any agreement entered into under the North name is entered into by Ayush Malik unless the relevant agreement expressly states otherwise.

• Legal Notice and business disclosure

  Current business status and contracting position, in full.

This site is intended for adults acting in a business capacity. By submitting an enquiry you confirm that the details you provide are accurate and that you are entitled to send them, whether on your own behalf or on behalf of the organisation you name.

Everything published here describes how we think and what we do. It is general information about our approach, not advice about your business, and it is not a substitute for a proper diagnosis of your specific circumstances.

• Website Disclaimer

  The limits of what the content on this site can be relied on for.

• Visiting this website does not create a consulting, advisory or professional relationship.
• Reading this website does not make you a client.
• Submitting an enquiry or booking form does not create an obligation on either side.
• Nothing on this site is an offer capable of acceptance, and nothing here commits us to taking on a piece of work.
• We assess every enquiry on its merits, and we decline work that we do not think we are the right people for.

Paid work begins only when both sides sign a written agreement covering scope, fees, timelines, responsibilities and the terms that apply to that specific engagement.

Where a signed client agreement exists, that agreement governs the work. These website terms do not replace it, do not vary it, and are not intended to be read into it. If there is any inconsistency between these terms and a signed client agreement, the signed agreement prevails for the services it covers.

You may view this website, share links to it, and print or save reasonable extracts for your own internal business purposes, provided you do not remove or obscure any ownership notices.

You must not:

• Copy, republish, resell or redistribute the content of this site commercially
• Scrape, harvest or systematically extract content or contact details from the site
• Reverse engineer, decompile or attempt to derive the source of anything served here beyond what is publicly delivered to your browser
• Attempt to gain unauthorised access to the site, its infrastructure or any connected system
• Interfere with the operation of the site, including through automated submissions, load testing or attempts to bypass rate limiting
• Submit anything unlawful, misleading, defamatory, infringing or malicious, including through the enquiry forms
• Impersonate any person or organisation, or misrepresent your connection with one
• Use the site or its content to train a model or build a competing service without our written permission

The North name, logo, chevron mark, wordmark, written copy, frameworks, diagrams, methodology, visual system, layout and the code of this website are owned by Ayush Malik or used with permission, and are protected by applicable intellectual property law.

You are granted a limited, revocable, non-exclusive licence to view this website for the purposes described above. No other rights are granted. Nothing on this site transfers ownership of anything to you.

Third-party names, logos and trademarks that appear on this site remain the property of their respective owners and are used only to identify those parties.

You are responsible for the accuracy of the information you submit and for having the right to send it. Please do not send confidential information belonging to a third party, or anything covered by an obligation you would breach by sharing it.

We may read, store, respond to, forward internally, or decline to act on anything you send. We handle it as described in our Privacy Policy.

• Privacy Policy

  What happens to the information you submit.

This site links to and relies on services operated by other companies, including hosting, email, scheduling and professional networks. Those services have their own terms and privacy practices, and we do not control them.

A link from this site is not an endorsement, and we are not responsible for the content, availability, pricing or practices of any third-party site or service.

We aim to keep the site available and current, but we do not guarantee uninterrupted or error-free access. We may change, suspend, restrict or withdraw any part of the site at any time, including this page, without notice.

Nothing on this website is a promise of a commercial result. We do not guarantee revenue, growth, leads, rankings, savings, adoption, funding or any other outcome, whether from reading this site or from working with us. Results depend on execution, market conditions, data quality, resourcing, timing, budget and factors outside anyone's control.

To the fullest extent permitted by law, we are not liable for any indirect, incidental, special or consequential loss, or for loss of profit, revenue, business, goodwill, data or anticipated savings, arising from your use of this website or from reliance on anything published on it.

This website is provided on an as-is basis. Nothing in these terms excludes or limits liability that cannot lawfully be excluded or limited, including liability for fraud. Liability arising from a paid engagement is governed by the signed agreement for that engagement, not by this page.

If your use of this website breaches these terms or applicable law and that causes us loss, you agree to be responsible for that loss, to the extent it results from your breach. This does not apply to loss caused by our own acts or omissions.

These terms are governed by the laws of India. Subject to applicable law, disputes arising out of or in connection with this website or these terms will be dealt with by the courts of competent jurisdiction in Haryana, India.

If any part of these terms is found to be unenforceable, the rest continues to apply. If we do not enforce a right immediately, that is not a waiver of it, and we may still enforce it later.

We may update these terms. The effective date and last updated date at the top of this page always reflect the current version, and continuing to use the site after a change means you accept the updated terms.

• business@joinnorth.in

  Questions about these terms.